Oracle 1Z1-1031 Exam : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

  • Exam Code: 1Z1-1031
  • Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
  • Updated: Sep 15, 2026
  • Q & A: 75 Questions and Answers

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Oracle 1Z1-1031 Exam Syllabus Topics:

SectionWeightObjectives
Audience Creation & Management20%- Build and configure audience segments
- Classification and taxonomy setup
- Audience activation and delivery
Data Strategy and Scoping20%- Data scoping and collection policies
- Compliance and privacy requirements
- Define DMP use cases
Tag Implementation & Data Ingestion25%- Server-to-server integration
- BlueKai Core Tag deployment
- First-party data ingestion methods
- Mobile SDK integration
Identity Mapping & Resolution20%- ID swapping and mapping strategies
- Offline match integration
- Oracle ID Graph concepts
Reporting & Optimization15%- Audience profile and discovery reports
- Site Hits and Inventory reports
- Performance analysis and optimization

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1

How do you validate that you can use your developer keys to send authenticated message requests to the web services?

  • A. Use the ID Types REST API
  • B. Use the Audience Grant API
  • C. Use the ID Segment API
  • D. Use the Ping API
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

  • A. Classification Rules
  • B. Current State
  • C. Update Frequency
  • D. Strategy
  • E. Use of Categories
  • F. Benefit
Reveal Solution  Discussion  0

Correct Answer: B,C,D,F  🗳️

Question #3

Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

  • A. The campaign did not have a set end date.
  • B. The IDs Delivered section was not configured.
  • C. The campaign status was set to Idle.
  • D. The campaign priority was not set.
  • E. The campaign did not have labels associated with it.
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

Question #4

Which two are primary use cases for tagging media creatives? (Choose two.)

  • A. Media validation
  • B. Prospecting
  • C. Site Side Optimization
  • D. Frequency capping
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #5

Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

  • A. Taxonomy API
  • B. Ping API
  • C. User Data API
  • D. Audiences API
  • E. Pixel URL API
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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