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The price of AD0-E202 exam is 180 USD.

Adobe AD0-E202 Exam Syllabus Topics:

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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What is the duration, language, and format of the AD0-E202 Exam

• language: English and Japanese
• Length of Examination: 120 minutes
• Passing score: 69%
• Format: Multiple choices, multiple answers
• Number of Questions: 69

AD0-E202 Exam topics

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1: Business Analysis (25%)

• Interpret Solution Design Reference (SDR) to determine what data is available in reports
• Identify conversion funnels
• Analyze data to answer business questions and recommend new optimization hypotheses
• Analyze report data to summarize and draw conclusions
• Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
• Understand outliers and anomalies in reports

2: Reporting and Dashboarding for Projects (25%)

• Apply the process to lookup the dimensions/components
• Given a scenario, determine the appropriate item to use
• Compare fallout and flow visualization and appropriate variable types for reporting
• Apply the process to configure projects using the most appropriate tool(s)
• Apply the process to schedule Projects, Report Builder and Data Warehouse
• Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
• Apply the process to set Alerts
• Apply the process to create a visualization

3: Segmentation and Calculated Metrics (25%)

• Define different types of dimensions and parameters existing in Adobe Analytics

• Apply the process to generate calculated and/or segmented metrics

• Compare segments

• Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

• Apply the process to share segments with others in the organization

• Apply the process to configure Report Builder

• Determine how to bring data in and out of Adobe Analytics

• Determine how to develop and configure segments

• Apply segments to Projects and Components

• Analyze reports and identify data quality issues

5: Administration (10%)

• Identify information from marketing URLs
• Apply the process to configure a virtual report suite based upon an existing segment
• Apply the process to configure Classification Importer and Rule Builder
• Understand Report Suite Admin Console Settings
• Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules

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