Adobe AD0-E202 Exam : Adobe Analytics Business Practitioner

  • Exam Code: AD0-E202
  • Exam Name: Adobe Analytics Business Practitioner
  • Updated: Jun 14, 2026
  • Q & A: 70 Questions and Answers

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Adobe AD0-E202 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Interpret Solution Design Reference (SDR) To Determine What Data Is Available In Reports
  • Analyze Report Data To Summarize And Draw Conclusions
Topic 2
  • Given A Scenario, Determine The Appropriate Item To Usesection
  • Apply The Process To Schedule Projects, Report Builder And Data Warehouse
Topic 3
  • Apply The Process To Create A Visualization
  • Reporting And Dashboarding For Projects
  • Business Analysis
  • Compare Segments
Topic 4
  • Analyze Data To Answer Business Questions And Recommend New Optimization Hypotheses
  • Identify Conversion Funnels
Topic 5
  • Apply The Process To Configure A Virtual Report Suite Based Upon An Existing Segment
Topic 6
  • Apply The Process To Share Segments With Others In The Organization
  • Determine How To Develop And Configure Segments
Topic 7
  • Apply The Process To Set Alerts
  • Apply The Process To Generate Calculated And
  • Or Segmented Metrics
  • Understand Report Suite Admin Console Settings
Topic 8
  • Define Different Types Of Dimensions And Parameters Existing In Adobe Analytics
  • Determine How To Bring Data In And Out Of Adobe Analytics
Topic 9
  • Compare Fallout And Flow Visualization And Appropriate Variable Types For Reporting
  • Apply Segments To Projects And Components
Topic 10
  • Apply The Process To Lookup The Dimensions
  • Components
  • Identify Information From Marketing Urls

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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What is the duration, language, and format of the AD0-E202 Exam

  • language: English and Japanese
  • Length of Examination: 120 minutes
  • Passing score: 69%
  • Format: Multiple choices, multiple answers
  • Number of Questions: 69

AD0-E202 Exam topics

Candidates must know the exam topics before they start of preparation. Because it will help them in hitting the core. Our Adobe AD0-E202 exam dumps will include the following topics:

1: Business Analysis (25%)

  • Interpret Solution Design Reference (SDR) to determine what data is available in reports
  • Identify conversion funnels
  • Analyze data to answer business questions and recommend new optimization hypotheses
  • Analyze report data to summarize and draw conclusions
  • Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
  • Understand outliers and anomalies in reports

2: Reporting and Dashboarding for Projects (25%)

  • Apply the process to lookup the dimensions/components
  • Given a scenario, determine the appropriate item to use
  • Compare fallout and flow visualization and appropriate variable types for reporting
  • Apply the process to configure projects using the most appropriate tool(s)
  • Apply the process to schedule Projects, Report Builder and Data Warehouse
  • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  • Apply the process to set Alerts
  • Apply the process to create a visualization

3: Segmentation and Calculated Metrics (25%)

  • Define different types of dimensions and parameters existing in Adobe Analytics

  • Apply the process to generate calculated and/or segmented metrics

  • Compare segments

  • Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

  • Apply the process to share segments with others in the organization

  • Apply the process to configure Report Builder

  • Determine how to bring data in and out of Adobe Analytics

  • Determine how to develop and configure segments

  • Apply segments to Projects and Components

  • Analyze reports and identify data quality issues

5: Administration (10%)

  • Identify information from marketing URLs
  • Apply the process to configure a virtual report suite based upon an existing segment
  • Apply the process to configure Classification Importer and Rule Builder
  • Understand Report Suite Admin Console Settings
  • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules

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