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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A) IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
B) A single API user is created for all integrations that use the Marketo API
C) IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
D) Custom Headers are included in Webhooks to authenticate the outbound payload
E) The Marketo SOAP API is used as often as possible for such an integration

2. Which of the following is most critical to prioritize during a system audit?

A) Fixing data governance issues
B) Renaming program folders
C) Removing inactive campaigns
D) Updating campaign templates

3. A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B) Update transition rules on MQL to include email domain address belonging to TAL
C) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
D) Update stage actions on MQL to include email domain address belonging to TAL
E) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads

4. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) Leads that are recycled cannot re-enter the Revenue Cycle Model stages
B) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
C) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
D) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.

5. What criteria are essential when evaluating campaign logic for lead engagement? (Choose two)

A) Scheduling campaigns during peak hours
B) Using static lists for all segmentation
C) Defining lead scoring thresholds
D) Leveraging dynamic content in campaigns

Solutions: