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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

Question 1

Refer to the image below:

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.
After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

A. Salesforce Marketing Cloud
B. Salesforce Core Platform/Identity
C. Salesforce CDP
D. Salesforce B2C Commerce

Question 2

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally- managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce.
Which three considerations, beyond user experience, should a Solution Architect consider before confirming a headless approach?
Choose 3 answers

A. Developers will still be required to use the Commerce SDK for security purposes
B. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach
C. Additional infrastructure (for example Heroku servers) may be required to host the application
D. Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce
E. Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks

Question 3

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.
Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A. Leads and contacts are unique records in Marketing Cloud.
B. Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.
C. The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
D. Leads can be merged and converted in Marketing Cloud.

Question 4

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

A. Use SMS as a channel due to its significantly higher engagement rate as compared to email
B. Use CRM Analytics to analyze customer engagement history over the last 24 months
C. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
D. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

Question 5

A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.
What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

A. Store Base64 encoded payment card details.
B. Hash and store the payment card details.
C. Store raw payment card details on the customer's profile.
D. Store a tokenized value for the payment card.

Solutions: