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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A. Increase the font size (over 16pt) to make the content easier to read.
B. Reduce line spacing to fit more content on the screen and reduce scrolling.
C. Remove role="presentation" from layout tables to support assistive technologies.

Question 2

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A. Add assets to folders upon creation.
B. Add descriptive tags to each asset upon creation.
C. Add a description to each asset upon creation.

Question 3

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Shared Data Extensions folder
B. In the Data Extensions folder with sharing enabled
C. In the Synchronized Data Extensions folder

Question 4

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A. Test sendsare rot recorded on the Send Log Data Extension.
B. A subscriber was not selected in the Subscriber Preview tab.
C. The send exceeded the maximum test send threshold.

Question 5

Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?

A. Universal Unsubscribe
B. List-Unsubscribe header
C. Profile Center Unsubscribe

Solutions: