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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

A) Encouraging senior managers to get more involved in product innovation
B) Developing a culture of innobation
C) Better tools to assist in all aspects of product innovation
D) An improved product innovation process, used by all staff

2. Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

A) Ethnographic research techniques
B) Qualitative research techniques
C) Multivariate research techniques
D) Voice od customer techniques

3. Who is responsible for strategy?

A) Senior management
B) Product managers
C) The CEO
D) Everybody

4. According to Crawford, what is the appropriate process taken when conducting Problem-based Ideation:

A) Develop concept statements for evaluation; Screen the resulting problems; Study situation to identify problems
B) Study situation to identify problems; Screen the resulting problems ;Develop concept statements for evaluation
C) Study situation to identify problems; Develop concept statements for evaluation, Screen the resulting problems
D) Develop concept statements for evaluation; Study situation to identify problems; Screen the resulting problems

5. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) All the above
B) Voice of the customer
C) Survey research
D) Secondary market research

Solutions: