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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

A) Included personalization and dynamic content
B) Ensure the email renders well in mobile apps
C) Build email templates with HTML Paste
D) Include an unsubscribe button
E) Segment the email's target audience

2. Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

A) Primary Key
B) Subscriber Key
C) Subscriber Attributes
D) System Preferences

3. A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

A) Bounce Rate
B) List Growth Rates
C) Click Through Rates
D) Influenced Revenue

4. Which of the following segmentation tools can be used for both lists and data extensions?

A) Data Filters
B) Measures
C) Groups
D) Query Activities

5. Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A) Decision Split
B) Send SMS
C) Post to Facebook
D) Wait By Duration
E) SQL Query Activity

Solutions: