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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A) Triggered Emails
B) Guided Send
C) Playbooks
D) Automation Studio

2. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Plan for blocked images....use HTML text and web safe fonts....include alt tags
B) Use A/B Testing to see which email works best
C) Put most important info in upper left quadrant...position logo, call to action.
D) Test and test again.
E) Design for Mobile

3. In order to import into an data extension using "add" or "update" command what must it contain?

A) Subscriber Last name
B) Primary Key
C) Email address
D) Subscriber Key

4. Which type of content can an email content box contain? (Choose 3)

A) Freelance
B) Smart Capture
C) Dynamic
D) A/B Testing
E) Static

5. The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A) Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
B) Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
C) Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
D) Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

Solutions: