Salesforce MC-Con-201 Exam : Salesforce Certified Marketing Cloud Next Consultant

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Platform Setup & Governance13%- Business Units and governance
  • 1. Business Unit requirements
    • 2. Roles and Enhanced CMS Workspaces
      • 3. Content and user governance
        - Domain authentication and authorization
        • 1. Domain authorization
          • 2. Self-service domain authentication
            • 3. Branded and authenticated email delivery
              - Marketing Cloud Next environment setup
              • 1. Marketing Data Kit installation
                • 2. Data 360 provisioning
                  • 3. Permission sets
                    • 4. Core Org Edition requirements
                      Agentforce & AI Innovation11%- Marketing agents
                      • 1. Audience segmentation
                        • 2. Automated campaign creation
                          • 3. Content generation
                            - Predictive AI
                            • 1. Selecting appropriate predictive AI features
                              - Conversational messaging
                              • 1. Response handling
                                • 2. Ongoing interactions across messaging channels
                                  • 3. Customer engagement
                                    Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                    • 1. Flow types
                                      • 2. Trigger conditions
                                        • 3. Automated business processes and messaging
                                          • 4. Flow elements and logic
                                            • 5. Flow configuration settings
                                              - Activation templates
                                              • 1. Contact point value selection
                                                • 2. Activation template configuration
                                                  - Personalization
                                                  • 1. Handlebars
                                                    • 2. Content variations
                                                      • 3. Merge fields
                                                        • 4. Repeaters
                                                          • 5. AMPscript
                                                            - Landing pages
                                                            • 1. Landing page components
                                                              • 2. Landing page configuration
                                                                - Personalized messaging data
                                                                • 1. Adding customer data to messaging content
                                                                  • 2. Selecting appropriate data sources
                                                                    Analytics & Performance Insights8%- Marketing data and insights
                                                                    • 1. Surfacing marketing data across Salesforce
                                                                      • 2. Marketing performance insights
                                                                        - Reporting and analytics
                                                                        • 1. Pre-built dashboards
                                                                          • 2. Matching dashboards to reporting requirements
                                                                            Consent13%- Consent management concepts
                                                                            • 1. Consent and compliance requirements
                                                                              • 2. Consent in customer engagement
                                                                                - Consent collection
                                                                                • 1. Consent banners on marketing landing pages
                                                                                  • 2. Consent banners on external pages
                                                                                    - Consent data model
                                                                                    • 1. Consent preference records
                                                                                      • 2. Platform consent objects
                                                                                        - Consent record management
                                                                                        • 1. Managing and updating consent records
                                                                                          • 2. Creating consent records
                                                                                            Data Modeling, Identity Resolution & Segmentation25%- Data 360 data model
                                                                                            • 1. Connecting and harmonizing customer data
                                                                                              • 2. Data objects and Data Model Objects
                                                                                                • 3. Customer data activation
                                                                                                  - CRM data ingestion and activation
                                                                                                  • 1. Actionable Lists
                                                                                                    • 2. CRM objects and records
                                                                                                      • 3. Content personalization using CRM data
                                                                                                        • 4. Audience segmentation and activation
                                                                                                          - Consumption and entitlements
                                                                                                          • 1. Platform usage optimization
                                                                                                            • 2. Marketing automation consumption
                                                                                                              • 3. Data 360 consumption-based entitlements
                                                                                                                - Identity Resolution
                                                                                                                • 1. Identity Resolution configuration
                                                                                                                  • 2. Linking multiple data sources
                                                                                                                    • 3. Unified customer profiles

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