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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A) Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
B) Create a form handler to link to an existing form on the website.
C) Create a form handler and enable data kiosk entry mode.
D) Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

2. Is it possible to split Dynamic List to other Dynamic Lists?

A) False
B) True

3. LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A) Only Webinar & Event Attendance
B) Webinar & Event invite. Registrations & Attendance
C) Webinar: Attended/NoShow/Registered Event :Checked In/Registered
D) Webinar & Event Registrations & Attendance

4. LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
B) LenoxSoft added location based criteria
C) LenoxSoft must add prospect to a dynamic list
D) LenoxSoft uses location based scoring categories .

5. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
B) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
C) That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
D) Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Solutions: