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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A) Campaign send limits
B) A link to Salesforce Engage training resources
C) A link to download Engage Alerts for Mac
D) A link to assign licenses and permission sets

2. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
B) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
C) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
D) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

3. LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B) Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
C) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
D) Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

4. LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A) Last Touch Model
B) First Touch Model
C) Salesforce Model
D) Even Attribution Model

5. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
B) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
C) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Solutions: