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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
| Topic 2: Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Topic 3: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Topic 4: Account Configuration | 12% | - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation |
| Topic 5: Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Topic 6: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
1. Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information. How should they configure these data sources?
A) Share data extensions from the top-level BU.
B) Create a local copy of the product data in each BU.
C) Give users the Administrator Role so they can see all of the data.
D) Use the File Transfer Activity to import data into each BU.
2. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send regularly 300,000 messages. What should they be aware of with respect to sender reputation?
A) They should have a shared IP since their volume is under 500,000 messages per month.
B) They should send at least 250,000 messages per month to maintain their sender reputation.
C) They should have one SAP for transactional sends and another for commercial sends.
D) They should have one dedicated IP address for every 100,000 messages sent per month.
3. Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)
A) Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
B) Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
C) Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
D) Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
4. Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity is required in the automation?
A) Report Definition Activity
B) Data Extract Activity
C) SendLog Extract
D) SQL Query Activity
5. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities, so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended?
A) Request a Private Domain to be added to the existing business unit.
B) Implement a new SSL Certificate for the new brand.
C) Request a second SAP for the existing business unit.
D) Create a new business unit for the new brand.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,C | Question # 4 Answer: B | Question # 5 Answer: D |
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