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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is a well-formed SMART communication objective?

A) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
B) Sixty percent of employees enroll in ethical behavior training by 12 June.
C) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
D) Increase staff awareness of industry code of ethics during this fiscal year.

2. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
B) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.
C) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
D) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) legal choices in all our communications.
B) strategic content in all our communications.
C) procedural instructions in all our communications.
D) accurate graphics in all our communications.

4. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
B) Presenting the results as April results
C) Having visuals that accompany the release only illustrate a selection of the survey results
D) Omitting the sample size in the release

5. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) links to applicable local criminal law.
B) consistent, clear messages about values.
C) punishments and rewards for employee behavior.
D) references for the consultant who drafted the program.

Solutions: