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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Business objective
C) Communication strategy
D) Communication tactics

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
C) Establishing a process for ongoing, two-way communication with all relevant interest groups
D) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) legal choices in all our communications.
B) strategic content in all our communications.
C) procedural instructions in all our communications.
D) accurate graphics in all our communications.

4. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Decline the request because premature communication creates risk
B) Ask the executive team to delay communication work until the decision is confirmed
C) Draft generic talking points that can be adjusted later once the decision is final
D) Seek clarity on possible decision scenarios and develop conditional messaging options

5. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Develop a detailed plan that addresses the most pressing cultural tensions.
B) Create consistent employee communications about organizational priorities.
C) Connect employees with more experienced peers to accelerate culture adoption.
D) Present data and anecdotes demonstrating the magnitude of the problem.

Solutions: