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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A. Apply a calculated metric for cross-channel activity.
B. Reprocess the data ingestion rules.
C. Use the Segment Overlap feature.
D. Enable identity resolution using the customer email address.

Question 2

Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration. What should you do next?
Response:

A. Add the purchase conversion metric to the data view and refresh the report.
B. Reprocess all web traffic data.
C. Use the calculated metrics feature to estimate purchase conversions.
D. Enable real-time data synchronization.

Question 3

An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A. Create a calculated metric using total sessions instead of engagement events.
B. Create a filter for all events with condition as channel = mobile OR website OR phone call.
C. Create a calculated metric with sum of all engagement events multiplied by total number of channels.
D. Create a calculated metric with sum of all engagement events divided by total number of channels.

Question 4

An insurance organization wants to build a dashboard for its agents. The dashboard should have the ability to select an agent value (agent is captured in a schema dimension). It should also have the ability to select four major cities covered by corresponding agent. A Workspace report is already created with a panel having required data and provided to you.
As a CJA Business Practitioner, you plan to update this workspace panel by creating two quick filter with rules as below.
Quick Filter 1: Agent = Agent Name
Quick Filter 2: City = City 1 OR City = City 2 OR City = City 3 OR City = City 4 You realize later the solution approach is invalid. What could be the possible reason for this approach to be invalid?
Response:

A. Quick filter does not support 4 rules.
B. Only 1 Quick filter can be created for 1 panel.
C. Quick filters cannot be applied to schema dimensions.
D. Quick filter supports only 1 rule per filter.

Question 5

Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:

A. Annotations
B. Workspace Overview
C. Cross Channel Analytics
D. Data Dictionary

Solutions: