AD0-E406 Free Study Guide! with New Update 70 Exam Questions
Get up-to-date Real Exam Questions for AD0-E406 UPDATED [2022]
Adobe AD0-E406 Exam Syllabus Topics:
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NEW QUESTION 42
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Edit the CSS style sheet of the site to add a new class for the headline.
- B. Navigate to the Modifications panel and delete the unrequired Actions.
- C. Select the headline. Edit > Text/HTML and change the text color.
Answer: A
NEW QUESTION 43
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. An A/B test using auto-allocate
- B. Automated Personalization
- C. Experience Targeting
Answer: A
NEW QUESTION 44
Which two statements are true when describing Automated Personalization (Choose two.)
- A. The model is always ''spending'' a small fraction of traffic to continue learning.
- B. A visit is eligible for a new experience upon each page view.
- C. The underlying models are re-built every hour using the latest visitor behavior data.
- D. Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.
Answer: C,D
NEW QUESTION 45
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. The structure of the page has changed since activity was created.
- B. The Profile Script is outdated and causing issues in the VEC.
- C. A new plugin was added to website which is not supported by Adobe Target.
Answer: C
NEW QUESTION 46
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Enhanced Email Experience Composer
- B. Using the Visual Experience Composer
- C. Using the Form-Based Experience Composer
Answer: A
NEW QUESTION 47
Match the strategic question to the relevant component within a Recommendations activity.
Answer:
Explanation:
NEW QUESTION 48
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
- A. All Audiences must be mutually exclusive, so this Activity is invalid.
- B. "All Visitors' n a higher priority Experience.
- C. The Business Practitioner previously qualified for the "All Visitors' Experience.
- D. The Business Practitioner's geo location does not match conditions for 'US Visitors".
Answer: B,C
NEW QUESTION 49
To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:
* A/B Test
* Two experiences
Estimated daily traffic (visitors): 5.000
* Level of significance to constitute a win: 99%
* Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)
- A. Change the number of experiences to 3.
- B. Adjust the audience to include 3.500 visitors per day.
- C. Change the level of significance required to constitute a win to 95%.
- D. Change the minimum detectable lift to 5%.
Answer: A,C
NEW QUESTION 50
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer?
- A. Ask the development team to add the code to the CSS of the site.
- B. Copy the values from the code snippets and paste them into the layout panel.
- C. Copy and paste the code snippets into the CSS Editor.
Answer: B
NEW QUESTION 51
In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.
What must be done to fix this issue?
- A. Change the activity type.
- B. Rebuild activity.
- C. Implement the experience changes on-site.
Answer: B
NEW QUESTION 52
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Target user-defined audiences
- B. Adobe Target predefined audiences
- C. Adobe Experience Cloud audiences
Answer: B
NEW QUESTION 53
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?
- A. Analytics is the recommended option, because it achieves one single source of data.
- B. Target is the recommended option, since the reporting data is available within 4 minutes.
- C. The recommended option depends on the specific reporting requirements.
Answer: A
NEW QUESTION 54
A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.
Which traffic allocation option should be suggested for this scenario?
- A. Auto-allocate
- B. Auto-target
- C. Manual allocation and later switch it to Auto-allocate
Answer: B
NEW QUESTION 55
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. The model will determine which goal to optimize
- B. One single metric
- C. Revenue per visitor
Answer: A
NEW QUESTION 56
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
- A. Will any new products be added soon?
- B. How will success be measured?
- C. What is the reason for running this test?
- D. What is the current conversion rate?
Answer: C,D
NEW QUESTION 57
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
- A. Names of activities tested
- B. Names of the criteria used
- C. Names of the collections used
Answer: A
NEW QUESTION 58
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
- B. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
- C. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
Answer: B
NEW QUESTION 59
In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?
- A. Select Duplicate and pick Copy Styles.
- B. Select Duplicate from Experience panel.
- C. Select Copy in Styles panel.
Answer: C
NEW QUESTION 60
The product team wants to determine whether a 'viewed also viewed'' or bought also bought'' Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?
- A. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
- B. Create a new A/B test activity, and in the Targeting page select the two Criteria.
- C. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
Answer: A
NEW QUESTION 61
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Targeting
- B. Experiences
- C. Goals & Settings
Answer: C
NEW QUESTION 62
Which statement is true for all Experience Targeting activities?
- A. All activities are built using the Visual Experience Composer.
- B. Experience targeting affects a single page of a visitor experience.
- C. Targeting rules are evaluated in top-to-bottom order.
Answer: B
NEW QUESTION 63
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- B. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
- C. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
Answer: A
NEW QUESTION 64
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