Get Salesforce Marketing-Cloud-Email-Specialist Dumps Questions Study Exam Guide Feb 15, 2024
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NEW QUESTION # 79
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?
- A. Use explicit Opt-in for any new web Sign-ups.
- B. Set Expectation on send frequency and scheduled
- C. Ask for detailed demographic information
- D. Automatically Opt-in all new customers.
- E. The customers why they want to receive NTO emails
Answer: A,B,E
NEW QUESTION # 80
Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?
- A. Active Audiences
- B. Data Extensions
- C. Lists
- D. Lists and Data Extensions
Answer: B
NEW QUESTION # 81
Northern Trail Outfitters wants to optimize email engagement.
Which elements could they test using the A/B Test feature?
- A. From Name, Sender Profile, and Domain
- B. From Name, Sender Profile, and Subject Line
- C. From Name, Preheader, and Dynamic Rules
- D. From Name, Preheader, and Subject Line
Answer: D
NEW QUESTION # 82
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. AMP script Search Functions
- B. Personalization Strings
- C. Enhanced Dynamic Content Blocks
Answer: A
Explanation:
Explanation
AMPscript Search Functions can be used to build this level of personalization into the email that Northern Trail Outfitters is looking for. AMPscript Search Functions allow marketers to query data from multiple data extensions within a single email and use conditional logic to display personalized content based on the results.
Personalization Strings can only access data from the sendable data extension or the subscriber attributes, not from other data extensions. Enhanced Dynamic Content Blocks can only access data from a single data extension that is linked to a filter definition, not from multiple data extensions.
NEW QUESTION # 83
What are the key ways to improve email deliverability in email marketing? (Choose 4)
- A. Use email templates
- B. Consider Subscriber engagement....send only to most engaged subscribers.
- C. Use double Opt-in to avoid getting blacklisted.
- D. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
- E. Email sign-up on website.
- F. Maintain a consistent "From Name"
Answer: B,C,D,F
NEW QUESTION # 84
How are publication lists used in the Marketing Cloud?
- A. To build dynamic content rules by subscriber type.
- B. To manage subscribers in guided and triggered email sends.
- C. To allow subscribers to opt-down/out instead of unsubscribing from all.
- D. To send communication to all subscribers, regardless of opt -in status.
Answer: C
NEW QUESTION # 85
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
- A. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
- B. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
- C. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
- D. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
Answer: C
NEW QUESTION # 86
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:
- A. Predictive Email
- B. Scheduled Send Emails
- C. Journey Builder
- D. Automation Studio
Answer: D
NEW QUESTION # 87
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
- A. Automation Studio Email Activity
- B. Multi-Step Journey
- C. User Initiated Send
Answer: C
NEW QUESTION # 88
Select three true statements about Content Detective?
- A. Will remove invalid email address
- B. Offers resolutions
- C. Scans subject line and email body for spam triggers
- D. Does not scan HTML code
Answer: B,C,D
NEW QUESTION # 89
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which is moved at frequent intervals to a folder on NTO's Enhanced SFTP Account.
Which solution can be used to achieve this?
- A. File Drop Starting Source in Automation Studio
- B. Import Activity in Email Studio
- C. Triggered Email in Email Studio
- D. File Drop Entry Source in Journey Builder
Answer: A
NEW QUESTION # 90
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
- A. Add subscribers to the Account opt-out list.
- B. Configure Auto-Suppression list for the Commercial classification.
- C. Add an Auto-Suppression list to the default sender profile.
Answer: B
Explanation:
Explanation
Auto-Suppression lists are lists of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto-Suppression lists can be configured for different send classifications, such as Commercial or Transactional, and can be applied to specific sender profiles or the entire account. By configuring an Auto-Suppression list for the Commercial classification, the marketer can ensure that the group of subscribers will not receive any promotional emails sent with that classification.
NEW QUESTION # 91
Which type of data can a subscriber easily update via the Profile Center? (Choose 2)
- A. Data Extension Fields
- B. List Attributes
- C. Email Address
- D. Order History
Answer: B,C
NEW QUESTION # 92
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?
- A. Inserts responsive content based on the user's viewing device
- B. Automates the flow of creating email messages
- C. Provides advanced content personalization
- D. Automates the template creation process
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION # 93
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- B. Create a file drop automation to initiate when the store's data extension is updated via import.
- C. Create an automation to begin when information changes on a store object using a workflow rule.
- D. Create a scheduled automation to import the file on a recurring basis with store information.
Answer: A
NEW QUESTION # 94
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