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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Page Likes
B) Lead Generation
C) Store Visits
D) Traffic
E) App Installs
F) Messages

2. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) Run retargeting campaigns to people who have made purchased in the past 10 days.
B) Delete all remarketing campaigns
C) Change optimization from custom conversions to value optimization.
D) You should increase attribution window to 7 days.

3. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Integrate your offline events with website conversions.
B) Create custom audiences from offline events.
C) Measure cross-channel conversions.
D) Deliver ads to people based on users who generate the most revenue.

4. An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A) You should stop using the audience where you are spending 20% of the budget.
B) You should unify both audiences into one, as your ad sets are competing with each other.
C) You should stop spending more money on the audiences where you have spent 80% of the budget.
D) You should continue running the ads, as they are working properly.

5. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from people who have made purchases.
B) You should build lookalike audiences from all of the website visitors.
C) You should build similar audiences based on people who have visited the website to the main landing page of the product.
D) You should build lookalike audiences from people who have initiated checkout process and add to cart events.

Solutions: