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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?

A) B/A test
B) A/B test
C) Multi-variation test
D) Multivariate test

2. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
B) All pages in the blog need to have the tracking code installed, not just the home page.
C) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
D) The tracking code doesn't work for blogs - only for static pages.

3. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPC bidding.
B) Jerry should use managed placements with CPM bidding.
C) Jerry should use managed placements with CPC bidding.
D) Jerry should use automatic placements with the CPM bidding.

4. Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A) Page security level
B) View-through conversion window value
C) Revenue for conversion field
D) View-through conversion search de-duplication value

5. Which of the following tools is used to test the validity and accuracy of the installed code?

A) Google Earth
B) Google AdWords Editor
C) SiteScan tool
D) Keyword tool

Solutions: