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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. If someone opt-out's do we need to delete this Prospect record?

A) False. It is restricted by law not to email them, but we still can track the activity
B) Yes, it is restricted by law

2. LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A) Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
B) Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C) Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
D) Have each team member log in and reference the dashboard in the Analytics Studio app.

3. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A) Define default mail merge values for fields
B) Use HML merge field modifiers
C) Define page actions to replace field values
D) Use HML conditional logic statements

4. Is it possible for many users to edit exact same Email Template simultaneously?

A) False
B) True

5. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
B) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
D) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Solutions: